William Salus is Vice President of Product Management & Technology Innovation at Opteon Appraisal Inc., where he leads product strategy and technology innovation across appraisal platforms. He brings 15 years of experience as a practicing appraiser and appraisal industry leader, with deep hands‑on expertise across residential valuation. Earlier in his career, William also managed and supported appraisers throughout the Northeast, giving him a practitioner‑first perspective on quality, compliance, and workflow efficiency. Today, he focuses on modernizing appraisal workflows, advancing analytics‑driven decisioning, and delivering scalable solutions that improve speed, consistency, and business outcomes through products and technology advancements.

Jessica Sturm serves as Executive Vice President of Property Services at Opteon Appraisal Inc.  In this role, she oversees property services operations and production and provides executive leadership supporting Opteon’s appraisal platform and service delivery across the organization.  As EVP, Jessica is actively engaged in cross-functional collaboration and internal initiatives that support operational excellence and organizational performance within the appraisal business.  Jessica has worked in the appraisal industry since 2004, becoming a certified appraiser in 2007. During her tenure as an appraiser, Jessica gained on-the-ground knowledge of the valuation process that serves as a critical asset in her current role. Jessica’s far-reaching expertise has been key in formulating effective strategies in a wide range of local markets.